We suggest that everyone listens to the following podcast on “Marketing Today” with Alan Hart – episode 83:
We all know that it is the job or marketers to predict where the consumer is going also in this digital age.
However Carlos Mendez CEO and founder of Data Gran starts with stating that he thought “this industry could use a little more math.”
Carlos says that he is putting machine learning and AI in the every marketers’ hands- even small companies and start-ups.
Developed and AI marketing toolkit – “ad optimizer”, with insights into clever use of digital marketing and wastage, getting data into consumer insights, and predictive modelling (who is likely to buy what). And eventually shows where the ROI can best be obtained.
There is much more – this is a 31 minute podcast.And, Clique Marketing is perfectly positioned to help with this process!