Clique Marketing’s team have extensive experience in digital marketing to the cliques of graduate professionals of all ages. We say “cliques” seeing that there are indeed fundamental differences between these professionals – which impacts directly on one’s success in talking and selling to them.
Take the example of medical doctors. We have found that, in light of the way they are used to be treated by patients and staff, many of them have developed a somewhat inflated ego – they are supposed to know it all. After all, they control life and death! We have seen that when others speak to them from a marketing and sales perspective, this is often overlooked. Rather intrigue them and let them come up with the proposal which you can tweak – as we say, “be the flame, not the moth”.
The same applies to accountants and engineers, to whom it is often a good strategy to rather unpack the numbers, and leave it to them to draw conclusions and ask questions. And lawyers are a different bunch altogether!
Clique Marketing has substantial experience in getting relevant data about these guys and to “press the right buttons” with them via digital marketing. We work with clever clients to develop marketing and sales strategies that achieve far better ROI’s.
It is so sad to see how major listed companies still send professionals SMS’s to buy products such as funeral insurance (I received one again from Old Mutual yesterday), having purchased a bogus database from some vendor. Most professionals need to see that you have applied your mind when communicating to them directly.
BA LLB H Dip Tax LLM MBA