Digital marketing – some interesting perspectives
In an interesting podcast Tristan Harris makes some profound statements – and asks some difficult questions – about the way that the human brain developed and that we are no match for the engineers, designers and companies that collectively create the devices and apps that demand our attention all day long.
Entrepreneurial Thought Leaders: podcast 3 November 2017 (Season 13)
(In association with Stanford University) – see link below, and the attached article.
Tristan asks questions about when it becomes unethical to “push” people what to think and do; how to spend more time on a client’s website – and to take up certain behaviours or products, which may or may not be in their interest.
This is a very important question at this time, when it appears that Google, Facebook and Twitter might have been used to influence of the 2016 US election.
You may also want to read the book “the four – the hidden DNA of Amazon, Apple, Facebook and Google” by Scott Galloway.
Clique Marketing would appreciate your comments on this matter. How does digital marketing differ from traditional marketing in capturing humans’ attentions?